About this video
This video explains how designers use 'choice architecture' to influence our decisions. It gives examples from restaurants and video games! Learn how choices can be presented in a way that makes us pick something without even realizing it.
🧠 Quiz & Trivia
Test your knowledge after watching!
Q1 What is the name of the effect where prices seem less expensive when compared to much higher-priced items?
Answer: Anchoring
Q2 What game does the video use as an example of choice architecture in action?
Answer: World of Warcraft
Q3 What is 'choice architecture'?
Answer: The way choices are presented to influence our decisions
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